Three ways to fix the system layer that's actually leaking.
The same diagnostic. Three different levels of involvement. Choose by how much of this you want me running — and how much you want to do yourself.
Most local businesses don't have a marketing problem. They have a path problem — between someone seeing you and someone paying you, money leaks out at three or four points. I find the leaks. I fix the leaks. The work doesn't change between tiers. What changes is who runs it.
Already know what you need? Tier Three is bookable now → Book the diagnostic call →
Same diagnostic. Two opposite system layers. Both rebuilt for revenue.
One flooring retailer. One takeaway. Same diagnostic. Different system layers. See the full case studies →
Wollaston Carpets
A price-compared local retailer was being squeezed by discount competitors. Margins had compressed to 30%. Footfall was fine — what was leaking was conversion, follow-up, and repeat business.
We repositioned the offer away from price toward speed and fitting quality, rebuilt the leaflet tracking, installed a daily reactivation system for past customers, and put a structured follow-up cadence behind every hesitating in-shop visitor.
- Monthly revenue: ~£12,350 peaks → ~£22,000 steady (+78%)
- Margin: ~30% → 40%+ (+10pts)
- Monthly profit: ~£3,700 → ~£8,800 (2.4×)
- Repeat customers: near zero → 3–4 per month
→ Read the full case study"The win didn't come from more traffic. It came from compounding the demand already there."
Parkway Pizza
The owner had concluded Google Ads 'didn't work' after spending £914 to generate £280. The real problem wasn't the channel. The landing page led with high-priced bundles that created instant price resistance, the menu read like an ingredient list, and the budget was chasing passive attention on social instead of active intent on Search.
We restructured the landing page, rewrote the menu to sell outcomes instead of ingredients, and reallocated spend from social to Search — putting budget in front of customers already trying to buy.
- Ad spend: £914 → £521
- Revenue produced: £280 → £3,240
- Conversions: 14 → 162
- Return on ad spend: £0.31 per £1 → £6.22 per £1
→ Read the full case study"The win wasn't more spend. It was spend pointed at the right system layer."
Three tiers exist because not every business owner wants me in the same chair.
Some want the method in their hands. Some want a second brain steering the decisions they're already making. Some want it built and run for them while they run the business. This isn't about budget. It's about where you want your attention to go.
"I have time, I'm hands-on, and I'd rather learn the method than hand it over."
→ The Growth Diagnostic suits you."I can execute. I need someone to tell me what's actually moving the number."
→ Growth Co-Pilot suits you."Every marketing decision routes through me, and I'd like that to stop."
→ Founder-Led Growth Engine suits you.The Growth Diagnostic
For business owners who'd rather learn the method and run it themselves.
A self-guided toolkit that walks you through the exact diagnostic process I run inside paid engagements. You follow the walkthroughs, fill in the templates, and apply the framework to your own business over a weekend. No calls. No bespoke work. Just the method, in your hands.
- A weekend-friendly video walkthrough you can do in three sittings
- A printable diagnostic workbook you fill in for your own business
- A simple tracking starter pack so you can see which calls, enquiries, and orders came from which ad, post, or referral — set up in a single afternoon
- An offer-framing worksheet with five worked examples (a flooring shop, a clinic, a takeaway, a kitchen showroom, a landscaper)
- A landing page audit checklist that tells you, in plain language, exactly what's making your website lose enquiries
- A channel decision sheet that answers "should I be on Google Ads, Meta ads, or local search?" — based on what your business actually sells
- A private community of other business owners using the same method
- Lifetime updates as the method improves
You don't get any time with me. You don't get custom feedback on your business. This is the framework, not the founder.
Join the waiting list before Monday 15 June to lock in £197. After 15 June, the public price of £297 applies.
- — Lock in £197 before 15 June
- — Lifetime updates as the method improves
- — Community access for peer questions
No payment now. Join the waiting list before 15 June and you'll be first to receive the £197 launch link when The Growth Diagnostic ships.
Growth Co-Pilot
For business owners who want a second brain steering the decisions they're already making.
A monthly programme where I'm in your corner — reviewing your work, sharpening your priorities, making sure every move you make compounds. You (or your team) execute. I direct. We meet once a month, I review your work between sessions, and you have direct access for quick questions. The closest thing to having me on staff without the cost of having me on staff.
- A pre-engagement diagnostic questionnaire (we find the leaks before the first call, not on it)
- A 90-minute strategy intensive (recorded — you keep it)
- A custom growth diagnostic written for your business
- A tracking and measurement plan tailored to how your business actually takes enquiries (phone, walk-in, web form, WhatsApp)
- A 90-day priority roadmap with weekly milestones
- Full access to the Growth Diagnostic toolkit (the entire DIY product, included)
- Onboarding to our communication channels — WhatsApp for quick questions, email for longer ones
- A simple online dashboard set up as your working hub
- One 60-minute strategy call
- Up to four async video reviews of your work in progress
- WhatsApp access — 24-hour response, business days
- Quarterly deep-dive reviews on trajectory and strategy
- Access to my full library — templates, scripts, worksheets, swipe files
- Your online dashboard as your ongoing hub
I don't write your copy, build your pages, or run your ads. This is direction, not execution. If you want me doing the work, you want the next tier.
Join the waiting list before Monday 15 June to lock in £500 + £870/month for the life of your subscription. After 15 June, the standard rate of £700 setup + £1,200/month applies for all new clients.
The first business owners to join Growth Co-Pilot lock in £500 + £870/mo for as long as their subscription stays active. When prices rise for new clients, yours don't change. Think of it as a fixed-rate deal — your monthly stays the same while everyone joining later pays more.
No payment now. When the Foundation cohort opens for applications, you'll be first in line — and locked into the launch rate.
Founder-Led Growth Engine
For business owners who'd rather pay for the outcome than learn how to deliver it.
The full engagement. I diagnose what's actually constraining your growth, build the tracking and reporting, sharpen your offer, rebuild your enquiry path, and launch your primary acquisition channel. Then every week after that, I'm running it — optimising, iterating, and reporting back so you stay commercially in control without doing the work.
- Week 1 — discovery and demand diagnosis
- Week 2 — tracking set up so you can see which enquiries came from which ad
- Week 3 — offer framing and landing page rebuild
- Week 4 — channel launch with first campaigns live
- Weekly optimisation of your primary channel
- A one-page monthly report — how much you spent, how many enquiries it created, how many became sales, and what to do next
- A 60-minute strategy call
- WhatsApp access for fast questions and decisions
- Quarterly deep-dive reviews
- Iteration on offer and landing page based on real data, not guesswork
I don't do brand identity work, full website rebuilds, or high-volume content production. The focus is the levers that move revenue — not the cosmetics that don't.
- — Build phase delivered in 4 weeks
- — First commercial report by month 1
- — Weekly optimisation from week 5
30 minutes. No obligation. No pitch on the call — we'll work out together whether this fits, and if it doesn't, I'll tell you what would.
The three tiers, side by side.
- Best for
- You'd rather learn the method
- Format
- Self-paced toolkit
- My involvement
- None
- Price
- £197 until 15 June · £297 after
- Commitment
- Lifetime access
- Status
- Launch pricing ends 15 June
- Best for
- You want a second brain in your corner
- Format
- Strategy + async review
- My involvement
- Monthly call + async between
- Price
- £500 + £870/mo until 15 June · £700 + £1,200/mo after
- Commitment
- 3-month minimum
- Status
- Foundation Rate ends 15 June
- Best for
- You want it built and run for you
- Format
- Build + ongoing optimisation
- My involvement
- Weekly involvement + async
- Price
- £2,700 build + £1,500/mo
- Commitment
- 3-month minimum on retainer
- Status
- Active — bookable now
A note from me.
I run every engagement directly. No junior account manager. No agency handoff. No hiding behind a team. That's the point.
The three tiers exist because not every business owner needs the same level of involvement from me. Some want a method they can run themselves. Some want a second brain in their corner. Some want me running the engine. The price differences reflect that — they're not random.
If you're not sure which one fits, the honest answer is to book the diagnostic call. No pitch on these calls. If none of these tiers are right for you, I'll tell you, and I'll tell you what would be.
— Jav