Birgani
Proof

One offline system. One online system. Both rebuilt for revenue.

Two contrasting local businesses. Two different commercial constraints. Each engagement diagnosed the system that was actually limiting growth — then rebuilt it in sequence.

+78%
revenue uplift
Wollaston Carpets
30% → 40%+
margin improvement
Wollaston Carpets
5.8×
return on ad spend
Parkway Pizzeria
14 → 162
monthly conversions
Parkway Pizzeria
01 · Offline commercial system

Wollaston Carpets

Flooring · Wollaston, Stourbridge

A flooring showroom with consistent footfall but compressed margins and no system to convert hesitant buyers, retain past customers, or track marketing spend. Four offline commercial layers rebuilt in sequence.

  • £12,350 → £22,000 average monthly revenue
  • +78% revenue uplift
  • £3,700 → £8,800 monthly profit (2.4×)
  • 30% → 40%+ gross margin
  • Near zero → 3–4 repeat customers per month
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02 · Online commercial system

Parkway Pizzeria

Takeaway · Sheffield

A takeaway spending £914/month on ads to produce £280 in revenue. The owner had concluded Google Ads didn't work. The problem was the system behind them. Three online layers rebuilt in sequence.

  • Ad spend reduced: £914 → £521
  • Revenue from ads: £280 → £3,240
  • Conversions: 14 → 162 per month
  • ROAS: £0.31 → £6.22 per £1 (5.8×)
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